Monday, February 9
She's Just Being Miley
Miley Cyrus is no stranger to philanthropic acts- chief among them her key role in destroying the career of Robin Thicke in front of an international audience at the 2013 VMAs. I'm betting she'll achieve even nobler goals as the spokesperson for the 2015 Viva Glam campaign. Cyrus was just two years old when M.A.C debuted its charity-minded Viva Glam lipstick in 1994; in the 21 years since, 100% of the purchase price of Viva Glam lipstick and its corresponding lip glass- in total, over $300 million- has gone to support the M.A.C AIDS Fund, which helps people living with HIV/AIDS around the world. Cyrus has also made full use of the past two decades- spending time barely dressed, emphatically declaring love for drugs to various magazines, and most recently smooching party-girl Paris Hilton- but she's only mid-level famous in terms of past Viva Glam endorsers, who have included Lady Gaga, Nicki Minaj, Boy George, and Cyndi Lauper. Cyrus picks up where Viva Glam's 2014 spokesperson- Rihanna, who's shade was metallic mauve, leaves off with a super hot-pink shade that Cyrus models in a sequined bodysuit in her ad campaign. Only time will tell if Cyrus' edition manages to wrestle the top-selling title from Minaj, who's Viva Glam Nicki- a bright, coral-pink is so far the line's most successful. Start voting with your wallet because Miley's own Viva Glam has already hit stores!