Tuesday, February 11

Banana Republic And Marimekko Join Forces for Summer 2014


Tired of dressing with all those layers? Yearning for the days when you can don your favorite summer dress again?  If so, you're not alone.  Pretty much anyone in the Northeast would agree that Winter 2014 has been a doozy.  Even those who once longed for a snow day are now wishing for a reprieve from the bitter cold and never-ending mounds of snow.  If you're looking for a warm escape, I have just the right piece for you.

Until now, I thought that 2013 was the year of designer collaborations, bringing us megawatt parternships from the likes of Banana Republic and L'Wren Scott, Phillip Lim and Target and, perhaps most significantly, Isabel Marant and H&M—but 2014 has a few developments in the pipeline that have me thinking otherwise.  Most notably, Banana Republic's latest collab for summer 2014.

Banana Republic continues its tradition of fun summertime collaborations for the upcoming season and its latest design partner is a venerable name in the history of 60s Pop Art: Finnish fashion and design house Marimekko.  Marimekko first made headlines in the United States when Jacqueline Kennedy donned a number of the brand’s iconic printed dresses during the 1960 U.S. presidential campaign. Today, the Marimekko brand has become world-renowned for it's artistic approach to bright and clever print-making. 

Now the bright, Finnish textile maker is lending its iconic prints to Banana Republic's tried-and-true silhouettes for a collection of must-have summer standouts. The 25-piece capsule collection, which hits stores and online in May, features everything from an architecturally designed cotton tunic with a plunging neckline, to a billowing maxi dress, to a dramatic full skirt, zippered clutches and ballet flats.  Apparel includes petites and will range in price from $39.50 (tank top) to $140 (dress); accessories range from $39.50 (clutch) to $98 (shoes).

I can't wait to see the complete lookbook—until then, you'll find me daydreaming of warmer times and printed sundresses.

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