Thursday, September 25

Louisa & Pookie Burch for Trademark

Just because they're new on the scene doesn't mean they're naive.  Today's young talents are starting out with chic clothes, smart pieces and no-nonsense business plans.  Louisa & Pookie Burch, daughters of Chris Burch (ex-husband of designer Tory Burch), are the creative minds behind the new Trademark brand.  When thinking of names for their label, these designer-sisters wanted to evoke the qualities of classic sportswear: simplicity and timelessness.  Nothing is more straightforward than "Trademark," which takes wardrobe staples and streamlines them to look sharper.  "We think about functionality, says Pookie.  "I have nostalgia for clothes that make you look pulled together."  The first ever Trademark boutique will be opening it's doors in New York's SoHo district soon, but for now you can shop the collection online at  Take a peek below at some of the standout pieces from the Fall 2014 lookbook and discover why these sisters are designers to bank on!

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