Saturday, June 14

Surfer Chic

Tommy Hilfilger
Tommy Hilfiger
Tommy Hilfiger

Growing up near the jersey shore in the '90s, I loved everything about surf culture, especially long-haired boys in their wet suits half unzipped and hanging off their tanned torsos.  But, I also adored beach-babe style: bikinis, Baja hoodies, puka-shell jewelry and flip-flops.  The look was- and is -totally awesome!

Why I love this look...

1. The free-wheeling Endless Summer feel of these clothes is guaranteed to get you stoked for a good time or bring back memories of a favorite Maui or Malibu vacation.
2. Nothing is hotter than the mix of Hawaiian and California style, a sun-kissed glow and beach hair.  It's casual and all about being undone.

How to Pull It Off...

1. This is definitely a weekend trend.  Don't even think about wearing any of it to the office.  You should also consider your locations: splashy colors and palm-tree prints are just the thing when you're headed to the beach or pool or when you're sipping a tequila sunrise on the deck of your summer share, but they may look a bit out of place for a date at nice restaurant or brunch at an urban cafe with the girls.

2. Age can be a factor.  If you are north of 45, think twice about wearing trendy neoprene or board shorts.  Opt instead for a fun woven beach bag or classic shift in a muted Hawaiian print.  If you actually surf, put on that rash guard and a little sunscreen and be as gnarly as you want to be!


Emma Cook

J Crew
Atelier 61
J Crew

Rebecca Minkoff
Miss Selfridge

Veronica Baird

Henri Bendel

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