Monday, June 9

Wrap Story: DVF Celebrates 40 Years of the Iconic Wrap Dress

Diane von Furstenberg first graced the fashion scene in 1970, carrying a dream of making it big in the Big Apple and a suitcase stuffed with 12 jersey dresses for sale. In 1974, the young designer then created the wrap dress, which would become her signature piece and later launched her brand into the multi-million dollar arena. This revolutionary wardrobe staple not only embodied class and sophistication, it gracefully accentuated a woman’s silhouette in a way that has become timeless.

This year marks the 40th anniversary of the iconic DVF wrap dress, and plainly stated, Diane von Furstenberg is determined to do it big. From her own art exhibition in Los Angeles, to in-store celebrations around the globe, the “dress that started it all” is entering into a whole new era.

To kick off the DVF 40 celebration, Diane von Furstenberg collaborated with the Andy Warhol Foundation to launch PopWrap. The limited-edition collection features the signature DVF wrap fused with Warhol’s modern Pop Art floral prints and dollar signs.

I love the wrap dress, for reasons not the least of which is the fact that it's actually older than I am!  All kidding aside however, it's no surprise that the wrap has had forty years of success in woman's fashion.  It flatters women of all shapes and sizes and is perfect for any occasion from first dates to first jobs to those special moments and everything in between.  Below, check out my favorite DVF pieces from the current anniversary collection and start discovering why the dress that has been loved by so many will likely continue to be a fashion mainstay for another forty years to come!

No comments:

Post a Comment