Now that tech companies have co-opted this shade for their logos and apps- thank you, Facebook, Twitter, and Skype- it stands for innovation, reliability, and success. Once known for fostering relaxation (think calm waves and cloudless skies), this hue now lends a certain coolness factor. So go ahead- start singing those blues.
|Essie, Bikini So Teeny|
Win a Vote of Confidence in Citron
This upbeat neon has gone through a transformation. Citron, a cross between green and yellow, has long had quirky associations in the color spectrum, reminding people of reptile skin or retro kitchen counter-tops of decades past. But it's now a cool choice for flashy sports apparel and sneakers, adding to the "Yes, I Can!" attitude it currently represents.
Luxe Up Your Life With Vibrant Orange
This citrus hue has made the leap from tacky to tasteful. It no longer recalls the flashy 70s or the signs on fast food restaurants, references which made it synonymous with shiny suits and cheap eats. Now orange has rich connotations.....call it the Hermes effect! After all, orange is the new black! While some still shy away from wearing orange, its warm base works beautifully with olive and dark skin. Pair it with rich jewel tones, and choose makeup with bronze undertones.
|Yves Saint Laurent|
Take a Virtual Vacation in Aqua
While you may not be sipping Mai Tais on a white sandy beach, it's likely you are looking at aquamarine oceans multiple times a day as friends post travel snapshots on Instagram and Facebook. This constant feed has made us view the hue as carefree and relaxed. The mix of blue and green tints normally conveys a refreshing, clean feeling, which is why it's a popular choice for toothpaste and chewing gum. Luckily, you can channel that laid-back vibe even while landlocked.
|Max and Chloe|
|Lisa Marie Fernandez|